TL;DR for those who don’t have time for my nonsense:
- Wix and Squarespace are great for getting started, but they’re not where you stay if you want to grow.
- My BEGO program gives small businesses a professional website with unlimited updates, minus the giant price tag.
- When "off-the-shelf" won’t cut it, my dad, Butch, and our code wizard, Anjo, build custom websites and web apps.
- SEO is the secret sauce that turns random clicks into actual paying clients.
- We’ve been helping businesses across Texas and the U.S. get it right since 2004. Let’s talk about what's next for you.
I'm Cody Ewing from Bruce & Eddy. My dad, Butch, started this web agency back in 2004, and I’ve spent my entire adult life watching businesses try to build a brand online. The most common mistake I see? Treating their website like a dusty brochure they made once and forgot about. Your website isn't a high school yearbook photo; it’s your single most important employee, working 24/7. And if it looks like it was designed during the dial-up era, it’s not doing you any favors.
Let’s cut the fluff. You need people to know who you are, trust you, and give you money. It all starts with a website that doesn’t suck.
So What Do We Actually Do?
We build websites. But not in the one-size-fits-all, "pick a template and good luck" kind of way. We’ve been at this since 2004, helping everyone from scrappy startups in Austin to established companies in Houston figure out their digital presence. We’re based in Texas, but we work with clients all over the country.
Our whole philosophy is about finding the right tool for the right job. You wouldn't use a sledgehammer to hang a picture frame, right? Same idea applies here. Not every business needs a fifty-thousand-dollar custom build, and anyone who tells you otherwise is selling something.
Here's a look under the hood at how we make it happen.
The Bruce & Eddy Difference
At our core, we’re a family business. My dad, Butch, is the big-picture strategist. He’s been solving web problems since before most people had a Myspace page. I’m Cody, the Business Development Manager, which is a fancy way of saying I help business owners figure out what they need and how we can get them there.
Then there’s the rest of the crew:
- Anjo is our custom development specialist. He’s a perfectionist who writes code so clean you could eat off it.
- Blake is our guy for fast, effective Wix sites. He gets people launched and looking good in no time.
- Landon is our Squarespace guru, building beautiful sites for design-focused brands.
- Amy handles client happiness and community stuff. She’s the reason people actually like working with us.
We’re not a faceless corporation. We’re a team of actual humans—from Midlothian to Bruceville-Eddy (yes, it's a real place)—who take our work seriously, but not ourselves.
BEGO: When DIY Becomes a Four-Letter Word
I created BEGO because I saw so many small business owners in places like Sugar Land and Katy getting stuck. They’d outgrown their DIY website, but weren’t ready to drop a fortune on a custom project. They were trapped in website purgatory.
BEGO is the escape hatch. It's a program where we build you a professional, great-looking website on a solid platform and then give you unlimited updates. Need to change a photo, add a testimonial, or update your hours? Just shoot us an email. It’s a pro site without the pro-level headaches or price tag. It's perfect for businesses that need to look legit and stay focused on growth, not on fighting with a drag-and-drop editor at 2 AM.
Custom Development: When You Need More Horsepower
Sometimes, you need something that a template just can't do. You need a custom web app, a complex integration with your internal software, or a WordPress website built to handle massive traffic. That’s when Butch and Anjo step in.
This is for businesses in Dallas, San Antonio, or anywhere, really, that are ready to scale. They’re past the startup phase and need a digital tool built specifically for their unique process. We build from the ground up to create something that not only looks great but functions as a core part of their business operations. It’s less of a website and more of a workhorse.
What About Wix and Squarespace?
We're not snobs. We know platforms like Wix and Squarespace have their place. For a quick launch or a simple portfolio, they’re fantastic tools. That's why we have Blake handling Wix website design and Landon building beautiful Squarespace websites.
We see them as great stepping stones. Our job is to help you get the most out of them while you're there, and then help you graduate to something more powerful when the time is right. We're here to be your long-term partner, not just to sell you a single service.
SEO: The Secret Weapon for Getting Found
You can have the most beautiful website from Fredericksburg to Fort Worth, but if no one can find it on Google, does it even exist? This is where our SEO services for businesses come in. For a lot of our clients, this is how they start working with us.
SEO isn't about tricking Google. It’s about making your website the most helpful and relevant answer to the questions your customers are asking. It’s how a local shop in Wimberley can show up before a national chain. We build SEO strategies that turn your website into a magnet for the right kind of customers—the ones who are actually looking for what you sell.
We’ve seen it time and again: a solid SEO plan is the difference between a website that just sits there and one that actively brings in new business every single month. It makes all your other brand awareness efforts, like social media, work that much harder, because every post and every link points back to a powerful, visible home base. A strong digital presence is non-negotiable, whether you’re serving a local community in Katy or a national audience from our home base in Texas. We've written a bit more about how your website is your first impression and why getting it right is so critical.
We’re In It for the Long Haul
A website launch isn’t the finish line; it’s the starting line. Brands are built on consistency and trust over time. That’s why we don’t just build a site and disappear. We stick around to make sure it keeps working for you.
We handle all the technical junk so you don't have to: hosting, DNS, security, domains, and maintenance. If something breaks, you call us. When you have a question, you get a real person—probably Amy—who is happy to help.
It’s this long-term partnership that helps our clients build real authority. They can focus on being great at what they do, while we focus on making sure their digital front door is always open, secure, and ready for business. This approach is central to effective thought leadership marketing, where just showing up consistently proves you're an expert.
Common Questions We Hear
We get these all the time from business owners in Arlington, Frisco, and all over. Here are the straight answers.
How Long Does This Stuff Actually Take?
Building brand awareness isn't an overnight thing. Anyone who promises you instant fame is selling you a bottle of snake oil. It takes consistent effort over months, sometimes years. Think of it like planting a tree in the Texas Hill Country. You don’t get shade the next day, but with regular care, it grows into something solid and lasting.
Can I Do This on a Small Budget?
Absolutely. We’ve seen businesses in tiny towns like Glen Rose make a huge impact without a massive ad spend. It’s about being smart, not just throwing money at the problem. Start with a professional website that doesn't break the bank (like our BEGO sites). Then, focus on creating genuinely helpful content that gets noticed by search engines. This is what search engine optimization is all about.
Does My Logo Really Matter That Much?
Yes, way more than you think. Imagine the Dallas Cowboys showing up in different jerseys every game. It would be chaos. Your logo, colors, and fonts are your uniform. They help people recognize you in a split second. The data backs this up; companies that maintain consistent branding can see major revenue increases because people trust what they recognize. You can dig into stats on why branding consistency matters on blacksmith.agency or how familiarity drives consumer choice on digitalsilk.com.
If your website feels like it’s held together with duct tape and hope, maybe it’s time we talked. At Bruce & Eddy, we've been building serious websites for businesses since 2004, all while keeping things human and fun. Let's figure out what's next for you.
