How to Choose a Website Developer

Learn how to choose a website developer who gets your business. Get expert tips on vetting partners, asking the right questions, and avoiding common pitfalls.

TL;DR (The Cody Version)

  • Hiring a web developer feels like a gamble because most of them talk like robots. We don't.
  • Your website isn't just a brochure; it's the front door to your business. We build strong front doors.
  • Whether you need a simple BEGO site, a slick Wix build, or a full-blown custom web application, we have a specialist for that. (My dad, Butch, is the big-picture guy).
  • SEO isn't magic dust you sprinkle on at the end. It's baked in from the start so people can actually find you.
  • We've been helping businesses across Texas and the U.S. get it right since 2004. Let's talk about what's next for you.
  • Amy will make sure you’re happy, and Butch will probably tell a bad joke. You’ve been warned.

I’m Cody Ewing from Bruce & Eddy, and I’ve seen the look. It’s the face business owners make when they realize their website—the one they poured time and money into—is basically a glorified paperweight. It’s clunky, it’s invisible on Google, and updating it feels like trying to defuse a bomb.

My dad, Butch Ewing, co-founded this company back in 2004 with a simple idea: build the right tool for the job, and don’t be a jerk about it. We’re a family business that’s been helping everyone from startups in Austin to established companies in Dallas build websites that actually work. We’re headquartered in Texas, but we’ve worked with folks all over the country.

We're not here to sell you on tech you don’t need. We’re here to be your long-term partner, the team you call when something breaks or when you’re ready to grow. So, let’s cut through the nonsense and figure out how to choose a website developer without losing your mind.

What We Actually Do (And Why It Works)

Choosing a developer is like hiring a contractor. You wouldn’t hire a roofer to build your kitchen. The same rule applies here. You need to match the team to the job. A bakery in Bastrop has wildly different needs than a tech company in Houston, and your web partner should get that.

At Bruce & Eddy, we’ve spent two decades building a team of specialists. We don’t believe in one-size-fits-all, because one size fits no one. Here's a look at our garage and the engines we build.

A flowchart illustrating two options for website creation: DIY with Wix, or hiring a professional.
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BEGO: For When You Need a Pro Site Without the Headaches

This is my baby. I run our BEGO program, and it was created for the small business owner, the nonprofit director, or the creative pro who is tired of fighting with their DIY site. You get a professional, custom-designed WordPress website with unlimited updates, hosting, and support, all for a flat monthly fee. No surprises, no technical jargon. We handle everything so you can run your business.

Custom Development: When You Need More Horsepower

This is where my dad, Butch, and our lead developer, Anjo, live. Sometimes, you need more than just a website. You need a tool. A custom client portal, a complex e-commerce store with weird integrations, or a full-blown web app that runs a core part of your business. When off-the-shelf software won't cut it, Butch and Anjo build it from the ground up, making sure every line of code is perfect. Anjo is a perfectionist. It’s both a blessing and a curse.

The Builder Options: Wix & Squarespace for Speed and Style

Not everyone needs a custom WordPress beast. Sometimes you just need to get a beautiful, functional site online fast. That’s where Blake and Landon come in.

  • Blake is our Wix wizard. He’s the go-to for rapid deployments and getting startups launched in record time.
  • Landon is our Squarespace guru. For design-forward brands that need to look stunning right out of the box, Landon creates layouts that are both beautiful and intuitive.

We don't look down on these platforms. We see them as great tools for the right job, and we support our clients on them.

The Bruce & Eddy Difference (It's the People, Mostly)

Overhead view of hands examining documents with a magnifying glass and pointing, on a white background.
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Look, you can find a million developers out there. The real question is, who do you actually want to work with when things get tricky? Because they always get tricky.

Our secret weapon isn’t code; it’s communication. We’re a team of real people based in Texas—from Butch’s hometown of Midlothian to the real (we promise) Bruceville-Eddy. We serve clients from San Antonio and Fort Worth to little towns like Wimberley and Glen Rose.

When you work with us, you’re not getting a faceless corporation. You’re getting:

  • Butch: The calm, big-picture strategist who has seen it all since 2004.
  • Me (Cody): The guy who makes sure your project stays on track and you know what’s happening.
  • Anjo, Blake, & Landon: The specialists who do the actual hard work.
  • Amy: Our head of client happiness. She’s the warm voice on the other end of the phone and the reason our clients stick around for years.

We’ve built hundreds of websites for businesses in Frisco, Arlington, Katy, and beyond. We’ve seen what works, what doesn’t, and how to avoid the common pitfalls that sink web projects. A client in Richmond once told us, "You guys are the first tech people who explained things without making me feel dumb." That’s the highest compliment we could ever get.

SEO Is the Secret Weapon (That Shouldn't Be a Secret)

Let me tell you something that most developers won't: a beautiful website that no one can find is a failure. It’s a digital billboard in the desert.

This is where SEO (Search Engine Optimization) comes in, and it's not some add-on service we bolt on at the end. For many of our clients, it’s the starting point. We have businesses come to us just for SEO services because they have a site they like, but it’s just not bringing in any business.

A good developer builds SEO into the very bones of your site. It’s in the site structure, the page speed, the way content is organized. It’s about understanding what your customers in Sugar Land or Fredericksburg are actually typing into Google and building a site that answers their questions.

We don’t just install a plugin and call it a day. We build websites designed to be found.

We Handle the Boring Stuff So You Don't Have To

A person's hand touches a server rack unit, with a security shield and data elements.
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Ready for your eyes to glaze over? Let’s talk about hosting, DNS, security, domains, and maintenance.

This is the stuff that actually keeps your website online, secure, and running smoothly. It’s also the stuff that most business owners never want to think about. That's our job. A developer who just builds a site and hands you the keys is doing you a massive disservice. It’s like a mechanic rebuilding your engine and then telling you to handle the oil changes and tune-ups yourself. Good luck with that.

We’re a long-term partner. We manage the entire technical ecosystem for our clients. When a WordPress plugin has a security vulnerability at 2 AM, we’re the ones fixing it before you even know there’s a problem. That peace of mind is what separates a contractor from a partner. For a deeper dive, check out our guide on how to outsource web development.

So, What Now?

If your website feels like it’s held together with duct tape and hope, maybe it’s time to talk. Or if you’re just starting out and want to do it right the first time, we can help with that too.

We don’t do high-pressure sales calls. We have real conversations. We’ll listen to what you’re trying to build, give you our honest opinion, and see if we’re the right fit. If we are, great. If not, we’ll try to point you in the right direction. It's just the way we do things here.

Ready to stop messing around and build a website that actually works for you?
Let's have a real conversation about what you need.

Picture of Cody Ewing

Cody Ewing

Ready to excel your business? Let's get it done! I'm Cody Ewing and at Bruce & Eddy we provide the tools & strategies which companies need in order to compete in the digital landscape. Connect with me on LinkedIn
Picture of Cody Ewing

Cody Ewing

Ready to excel your business? Let's get it done! I'm Cody Ewing and at Bruce & Eddy we provide the tools & strategies which companies need in order to compete in the digital landscape. Connect with me on LinkedIn