How Important Is My Small Business Website to Small Business SEO?

Boost your small business with SEO! Learn why your website needs SEO to succeed in today's digital landscape. Discover the importance of Small Business SEO and how a WordPress agency can help. Don't leave your online presence to chance. Book a call now!

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What is Small Business SEO? Imagine this: You’re driving around town and see a used bookstore. You make a mental note and come back when you have time. Darn it. They’re closed. Well, you look them up on Instagram. Okay. You’ll follow them. 

You come in a few times, pet the mascot– a black cat–and buy some books. Then, sadly, you see they have closed or are for sale. 

They couldn’t make it. Why? As an experienced WordPress agency, we’re admittedly biased, but that doesn’t change the truth. It’s obvious the used bookstore didn’t invest in a solid SEO strategy. You can’t build an audience only on Instagram. Sorry, not sorry.

Do I Really Need SEO For My Website?

The short answer is yes, you need SEO for your small business website. And you need a website for SEO. Unless, of course, you’re trying to launder money for a cartel like Los Pollos Hermanos. All joking aside, if you intend on making a profit as a small business, then your website should be optimized for people to find you. That findability is called Search Engine Optimization (SEO).

In my 20 years of experience, I have seen firsthand how SEO can majorly impact a small business. You can go from barely making ends meet to scaling your business to multiple locations within a single year by improving the SEO of your website.

Keep in mind that SEO is a slow burn. You need patience and persistence to truly see the remarkable effects on your reach and rank in the SERPs (Search Engine Results Pages). We typically start to see results within a few months, but after about a year you will see noticeable differences.

Additionally, SEO is something that you really need to maintain in order to stay relevant and ahead of your competition. If you slow down, your competitors will advance and overtake your positions.

What’s a Search Engine in 2023?

In 2023, any website that allows you to enter a query and give you results is a search engine. This means Google, of course, and the second largest search engine, YouTube. It also means Facebook, Bing, Pinterest, Yelp, Google Maps, Waze, and Apple Maps. 

“Done right, SEO can lower customer acquisition costs, making it an appealing avenue for companies looking to grow without breaking the bank.” Semrush 

It’s not just the too-big-to-quit tech engines that count, either. DuckDuck Go, Brave, and other privacy-oriented search engines exist. Semrush lists the top 21

And don’t forget our favorite AI assistants: Siri, Alexa, and Hey Google. Anytime you ask a computer a question, the answer depends upon a search engine. And the quality of the answer depends upon the human behind the keyboard. 

Can You Have SEO Without a Website?

Yes, you can be found online without a website, though it is much more difficult. Being found on platforms other than your website is called off-page SEO. On-page SEO refers to the optimizations you make for and on the website you own. 

Many small businesses start off with only a Facebook Page or Google Business Profiles. But would you trust a business that only uses Facebook? Maybe. They’d better be good. Why? Social validation. 

Where are the reviews? How can you learn about them or verify their business hours? Accurate business hours are a huge reason to update all the things – especially in our post-pandemic world. But that’s another blog post.

We’ve seen many businesses come and go with just an Instagram account. And when their account is hacked, or they get banned for some reason, then the content is just gone. There’s no backup.

How Important is SEO for Local Businesses?

It’s not a stretch to say that SEO is vital for a local business. Think of how many businesses you’ve known start and close. Dozens? In fact, 1 out of 5 fail within two years. That’s 20%! Walk down the main street of your town to illustrate: duck, duck, duck, duck, goose. Goose will fail. That percentage is palpable. It’s a wake-up call. 

Instead of investing the proper amount (up to 15% of revenue) on marketing and SEO (which includes your website), many businesses DIY it. Since everyone has a computer in their hands, there is a false sense that marketing is easy. It’s not quite that simple.

Maybe you can get by doing your own website if you have tech skills and some marketing talent. Firstly, that will only get you so far. Secondly, ask yourself this: do you really have time to build and maintain your own website, track the conversions, make edits, and publish regularly on your blog? If you do, then what part of your business are you stealing from? Biz Dev, Sales, Production, Accounting?

Now that’s something to think about. 

Wondering how much local businesses pay for SEO on an ongoing basis? Nutshell reports that it is between $1,500 and $3,000 a month. If your monthly revenue is $10,000-$20,000, that tracks with 15% of revenue as your marketing budget.

“Local SEO is becoming increasingly important as more and more people use mobile devices for search. These days, 60% of all searches are performed on a mobile device, and nearly half of those searches have local intent.” Digital Marketing Institute

Still Want to Leave SEO Up to Chance? Hire a Local WebDev.

WebDevs build websites. We rebuild websites. We design websites. We fix websites you broke (it happens). Website developers create the structure your business needs to live and thrive in person and online. Leaving your findability up to the roll of the dice, click of a mouse, or scroll of a finger seems kind of risky in this day and age. 

Choose an experienced agency that has your back and the reputation to prove it. We want to partner with you to make your business a success. Bruce & Eddy has been building and optimizing websites since 2004. We know the industry best-practices and surefire tricks to increase your reach and rank.

Let’s book a call today.

Picture of Butch Ewing

Butch Ewing

I'm your new best friend. A human that uses technology to help businesses grow. (I'm also working on an AI startup in stealth mode 🤫)Let's be social on Twitter and LinkedIn
Picture of Butch Ewing

Butch Ewing

I'm your new best friend. A human that uses technology to help businesses grow. (I'm also working on an AI startup in stealth mode 🤫)Let's be social on Twitter and LinkedIn