Web Designing and Digital Marketing That Actually Works

Discover how web designing and digital marketing work together to drive real growth. Learn our proven strategies for turning your website into a lead machine.

#Your Website Deserves Better Than Good Enough

Let me cut to the chase. A beautiful website that nobody can find is just a really expensive digital business card. And if I had a nickel for every time I’ve seen a business treat their web design and their digital marketing like two separate things, I’d have enough money to buy a decent-sized ranch somewhere near Wimberley.

They’ll sink a fortune into a gorgeous site that ends up collecting dust on page ten of Google, wondering why the phone isn’t ringing. It's the digital equivalent of building a five-star restaurant in the middle of nowhere and forgetting to put up a sign.

TL;DR Because You’re Busy

  • Treating your website like a pretty brochure is a great way to waste money. It needs to be a tool for growth, period.
  • We've been doing this since 2004, so we've seen it all. We know what works for businesses from Houston to Marfa.
  • For small businesses needing a pro site without the custom price tag, our BEGO plan with unlimited updates is the answer. I run this show, and it's awesome.
  • When "off-the-shelf" won't cut it, my dad (Butch) and our code wizard (Anjo) build custom web apps that solve real, expensive business problems.
  • SEO isn't black magic. It's the secret sauce that turns a website from a cost into an investment that actually pays you back.
  • We handle everything long-term—hosting, security, DNS, maintenance—so you can run your business instead of worrying about your website.

What We Actually Do (And Why It Works)

This is exactly where web designing and digital marketing have to be joined at the hip. A website built with purpose—thinking about SEO, user journeys, and clear calls-to-action from day one—is what separates a pretty picture from a lead-generating machine. My dad, Butch Ewing, has been preaching this since 2004. It’s all about building a solid foundation that supports every single marketing goal you have, not just one that looks slick in a portfolio.

Far too many business owners get sold on aesthetics alone. They wind up with a site that functions like a museum piece: nice to look at, but roped off from actual customers. A website should feel like a helpful conversation, not an art gallery.

This visual makes it crystal clear: your website is the hub where everything connects. If you ignore one piece, you weaken all the others. At Bruce & Eddy, we see these three elements as totally inseparable. We don’t just build a website; we build a strategic asset designed to attract the right people and guide them to take action. This approach means we have to think about the user from the very beginning. Every choice, from the layout of a landing page to the color of a button, is made with intention. For more on that, check out our guide on the best UX design practices.

The Bruce & Eddy Difference

So, how do we actually do it? It’s not some secret formula locked in a vault somewhere in Bruceville-Eddy (yes, it's a real place). It comes down to a team that's seen it all since 2004 and genuinely cares about getting it right for you. We don’t do one-size-fits-all, because your business isn't one-size-fits-all. Our whole approach to web designing and digital marketing is built on being flexible and picking the best path for your specific needs, budget, and timeline.

BEGO: My Solution for Small Businesses

A few years ago, we spotted a huge gap in the market. Small businesses, especially in growing Texas towns like Richmond, Sugar Land, or Katy, needed a truly professional website but couldn't justify the custom price tag. They were stuck between a frustrating DIY builder and a big-ticket project they just weren't ready for.

That's why I created BEGO. It’s our solution for small businesses that need a great-looking, professionally managed site with one magic ingredient: unlimited updates. You get a website that works hard for you, and you never have to sweat about making a change yourself. It's the perfect way to get a solid, SEO-ready foundation online, fast.

Custom Development: When You Need More Horsepower

But what happens when your business takes off and "off-the-shelf" just doesn’t cut it anymore? That’s when my dad, Butch, and our coding wizard, Anjo, jump in. They’re the brains behind our custom website development and powerful web apps. They're who you call when a standard website can't touch your problem, like needing an inventory system that talks to suppliers or a secure client portal. This is the route for businesses in Dallas, Houston, or Austin ready to invest in a totally tailored digital solution that gives them a serious edge.

The Right Builder for the Right Job (Wix & Squarespace)

We’re not snobs about technology. Sometimes the fastest path to a great result is using a platform that’s already proven. That’s why we have experts on staff for the most popular builders out there. Our guy Blake is a Wix pro—perfect for startups needing to make a splash quickly. On the flip side is Landon, our Squarespace guru. He’s a master at creating visually stunning sites for creative professionals and brands from Fredericksburg to Fort Worth. The tool doesn’t matter as much as the strategy behind it.

SEO: The Not-So-Secret Weapon

You can have the best-looking website in all of Texas, but if it’s hiding from Google, it might as well be invisible. This is where the other half of the web designing and digital marketing equation comes in. This is how people find you.

Think of your brand-new website as a fantastic restaurant that just opened in a busy city like Houston or Dallas. SEO, or Search Engine Optimization, is the glowing sign, the great online reviews, and the easy-to-find directions that bring hungry customers right to your door. At its core, SEO is all about making your website more attractive to search engines so they feel confident showing it to more people. This isn't about tricking the system; for many of our clients, a thorough SEO audit is the first step to unlocking some serious growth. It’s often the best entry point for our services.

We've helped businesses across the state, from Arlington to San Antonio, improve their visibility. A strong digital presence isn't just about rankings; it's also about having a solid social media posting strategy playbook to connect with your community. Our approach to SEO and social media management is all about creating a sustainable system that brings the right people to you, month after month.

Why a Slow Website Kills Your Business

Let’s get real about something that torpedoes conversions faster than just about anything else: a slow website. People today have zero patience for a page that spins and spins. They’ll bail in a heartbeat, and that lost traffic is lost business.

A slow website is the digital equivalent of having one cashier open during the holiday rush. You can have the best products in the world, but if the experience is frustrating, people will just leave.

This is why our lead developer, Anjo, is obsessed with clean, efficient code. He’s a perfectionist, and frankly, that’s what you want in a developer. We optimize everything from the file size of your images to the way your server handles requests. Performance isn't an afterthought; it’s baked into our process from day one. If you're curious about the nuts and bolts, we've outlined some key strategies in our guide to website performance optimization techniques.

Real Stories from Businesses Like Yours

Theory is great, but talk is cheap. What really matters are the results you get for actual businesses run by real people. Here are a few examples of how connecting the right kind of web designing and digital marketing can make a real-world difference.

  • From Invisible to In-Demand in Sugar Land: We worked with a small service business whose DIY website was invisible online. They were a perfect fit for our BEGO plan. We built them a professional, fast website with a solid SEO foundation. Within six months, their inbound leads from the website had tripled. They went from hoping for calls to scheduling them consistently.
  • Taming Logistics in Dallas with Custom Code: A growing logistics company was drowning in spreadsheets. Butch and Anjo designed a custom web app that automated their most tedious tasks and streamlined their workflow. The system paid for itself in saved labor costs within the first year.
  • A Stunning Portfolio for a Marfa Creative: Out in West Texas, a talented creative had a portfolio site that felt dated. Landon, our Squarespace expert, built them a gorgeous, minimalist site that let the work speak for itself. Shortly after, they landed two major clients who mentioned how impressed they were with their online presentation.

The best web solutions don't just look good; they solve a specific, expensive business problem. Our job is to listen to your problem and then build the right tool to fix it.

We Stick Around for the Long Haul

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Getting your website launched is a huge milestone, but it's really just the starting line. Too many agencies will do a victory lap and then promptly vanish. For us, that’s when the real partnership actually begins.

Once your site is live, you’re not left to figure things out on your own. Our client happiness lead, Amy, makes sure you never have to decipher a confusing error message or lose sleep wondering if your site is secure. She’s your single point of contact for anything and everything technical. We handle hosting, security, domains, and all the ongoing maintenance that keeps your site running like a well-oiled machine.

We’ve been at this since 2004 for a reason. We’ve built relationships with clients from Midlothian (where Butch is from) to Fredericksburg that have lasted for over a decade. A great website isn't a static product; it's a living part of your business that needs consistent care. We build things to last, and we stick around to make sure they do.


If your website feels like it’s held together with duct tape and hope, maybe it’s time to talk. We’ve been helping Texas businesses grow since 2004, and we’d love to hear what you’re working on. Let’s build something great together.

Picture of Cody Ewing

Cody Ewing

Ready to excel your business? Let's get it done! I'm Cody Ewing and at Bruce & Eddy we provide the tools & strategies which companies need in order to compete in the digital landscape. Connect with me on LinkedIn
Picture of Cody Ewing

Cody Ewing

Ready to excel your business? Let's get it done! I'm Cody Ewing and at Bruce & Eddy we provide the tools & strategies which companies need in order to compete in the digital landscape. Connect with me on LinkedIn