How Much Will My Small Business Website Cost?

Discover the cost factors for a small business website cost and how to budget effectively. Learn about the importance of hosting and who to hire for your project. Get insights to make informed decisions for your online presence.

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How much does a website cost? Are you planning to create a website for your small business? Want to know how to calculate the price? Afraid that you’ll get sold something you don’t need? We get it. We’re web developers. We’ll help guide you through the tech forest so you don’t get lost. 

Building a website is more than uploading a few blog posts into a WIX template. Not just any design will do, either. Like any business decision, your website requires a strategy. 

Talk with us—we’ll help you answer the tough questions:

  • Who are your customers? What are you selling?
  • Why do you need a website? What does it need to do?
  • How much can you manage yourself? Where do you need help?
  • And, most importantly, the topic of this article: what are you able to spend?

In this article, we explain the most important cost factors for your website project and give you some important tips, so you don’t get taken for a ride.

“When you build a small business website, you’re essentially creating a digital representation of your company. It’s how you want your business seen on the world wide web. Don’t assume that any design will do. What works for one business may not be practical for your own.”

How Much Does a Small Website Cost?

According to a recent Twitter (X) poll, the average website for small businesses should cost you between $1,500 and $3,000. You could probably get one for $1,000—or even $500, if you’re lucky. But, let’s say you spend $1,500. 

To get started, you’ll also need a domain name and web hosting; without that, you can’t run WordPress or even connect an HTML document to the internet. 

The cost of a domain and shared web hosting is around $100 per year. There are two types of web hosting, shared and managed. More about that in the following section.

A website probably has a shelf-life of three years. Then the tech and the design will probably be updated. 

If you spread $1,500 over three years and add your shared hosting and domain costs, you’re looking at a cost of $600 per year to build (and keep) a website. This equates to $50 a month. That’s probably much less than you spend on a lot of other things each month, right?

“Before you jump into creating a website, it’s important to plan the process based on your goals, or you’ll risk overspending.”

What are the Important Factors that Influence the Pricing of a Website?

Determining the exact cost of a small business website is like estimating vacation expenses or a new wardrobe budget. The cost of a website is influenced by multiple variables.

80% Direct Costs: Website Creation

Creating a small business website involves expenses tied to design complexity and time investment. Elements such as site structure, design, security, SEO, functionality, languages, translations, and project urgency impact the price of your website development. 

Urgent projects command higher costs than those with longer timelines.

20% Indirect Costs: Website Hosting & Maintenance

Hosting, regular updates, and maintenance constitute a significant portion of overall costs. A robust managed host and Content Delivery Network (CDN) are both essential.

Considerations encompass consistent updates to maintain security, features, and compatibility. Depending on maintenance frequency and scope, monthly costs could range from single to triple digits.

“Getting a ballpark price for a website redesign is like getting a ballpark price for a house. Will you have three bedrooms or just one? Two full bathrooms or one and a half baths? Garage or just a car park?”

How Much Does Hosting a Small Business Website Cost?

Web hosting is one of the most important considerations when building your website. This is the server and database that controls your website. If it isn’t running at 100%, neither will your website. 

There are two basic types of web hosting:

Shared hosting: Shared hosting is like living in an apartment building. Multiple websites share resources on a server—cost-effective but with limited control and performance. An example would be GoDaddy. On average you will pay about $10 a month for shared hosting. 

Managed hosting: Managed hosting is like living in a house in a subdivision. The provider handles technical aspects like setup and updates—offering better performance, security, and support, but at a higher cost. An example would be On average you might pay between $30 and $100 (or more) for managed web hosting depending on your needs.

Without hosting, there would be no websites. It’s the physical location of your digital assets. While it might seem like a nuts and bolts decision to make, your hosting provider is crucial and often undervalued. Prioritize professional hosting for your small business website; cutting costs can backfire.

Who Should I Hire to Build My Website? 

According to 99designs, freelance web designers charge between $500 and $5,000 upwards on a project basis.

Your website’s size and complexity influence your budget, so consider your website’s tasks and how much you can personally manage before you hire anyone.

  • For a budget under $1,000, consider DIY options like Wix, Squarespace, or—no coding needed. This is something you could do yourself.
  • With budgets ranging from $1,000 to $5,000, collaborate with freelancers or small agencies for customized sites.
  • For larger budgets of $5,000 to $40,000, engage agencies able to create bespoke designs and features as well as write your page and post content.

A bigger budget enables a more extensive and intricate website. Opt for a freelancer or agency, depending on your website’s needs and their skills.

Still Want to Leave SEO Up to Chance? Hire a Local WebDev.

WebDevs build websites. We rebuild websites. We design websites. We fix websites you broke (it happens). Website developers create the structure your business needs to live and thrive in person and online. Leaving your findability up to the roll of the dice, click of a mouse, or scroll of a finger, seems kind of risky in this day and age. 

Choose an experienced agency that has your back and the reputation to prove it. We want to partner with you to make your business a success.

Let’s book a call today.

Picture of Butch Ewing

Butch Ewing

I'm your new best friend. A human that uses technology to help businesses grow. (I'm also working on an AI startup in stealth mode 🤫)Let's be social on Twitter and LinkedIn
Picture of Butch Ewing

Butch Ewing

I'm your new best friend. A human that uses technology to help businesses grow. (I'm also working on an AI startup in stealth mode 🤫)Let's be social on Twitter and LinkedIn